Metaverses refer to immersive virtual worlds in which people, places and things of the physical world are instantiated by their digital representations. The maturity of technologies including extended reality, human-computer interaction, artificial intelligence, blockchain, non-fungible tokens (NFTs), cloud computing and mobile networks in combination with the latest investments of tech giants (e.g., Meta, Microsoft), are currently driving the wider use of Metaverses.
As Metaverses operate in real-time, their wide adoption is expected to create digital public spaces for interaction in which the already possible online interactions are intensified and blended with the physical world as never before. It is thus expected that Metaverses will generate value by releasing a new spectrum of opportunities at different levels. For example, individuals will experience changes in customer and user experiences, their everyday work arrangements, socialising, and other domains of their everyday lives, whereas business transformation will lead to new business models and business innovation, fostering remote and hybrid work.
We invite participants to consider diverse pathways towards identifying and securing the potential value for businesses and how that might be generated through various delivery channels and mechanisms (e.g., gamified techniques). At the same time, we invite them to critically examine whether and how metaverses can create social value and benefits (e.g., increased inclusivity) while tackling other possible unintended consequences (e.g., online hate and harassment).
The workshop is organised as part of the MSCA AGORA EU-funded project (grant ID: 101119937)
Detailed Description:
More information available here.
